More than half a million Americans have lost their lives to Covid 19. It is a massive number, and yet many humans do not tend to register the severity of the issue. Anti-vaccine protests are still going on with 40% of Americans yet to get full jabs. With the looming dangers of the new Omicron variant, the public must see the grim reality of Covid.
By its definition, data storytelling is a method of conveying information, created for a specific purpose, for a definite audience, with an engaging narration. It is the last segment of data analysis and the most important aspect of information-disclose.
Storytelling — coherent dissemination of facts, ideas, and agendas.
Data Storytelling — transmission of data-driven knowledge by connecting rationality with emotionality.
Why data storytelling is important?
In today’s digital world, we deal with numbers, large volumes of numbers. At no point in history, data has been so powerful for the business outcome as it is now. Data is required as both input and output for organizations. It has become an integral part of any business entity. The dependency on it has become a double-edged sword. Most organizations still have not tapped into the full potential of data and damaging their growth.
Because, as per the research of the human brain, we are not inherently wired to process large numbers. Unfortunate, but true. As the company grows, the volume of data increases. Stakeholders are fed these data on regular basis, even if they struggle to decipher them. Then the collected data does not turn into insight nor provides any significant value to the business.
What to do?
We, humans, are self-proclaimed most intelligent creatures. So we do best with whatever we have got. In the case of numbers, we have stories.
Humans have evolved through stories. From hunter-gatherer campsites to small tribes, information has been shared through stories. Be it verbal tales or images, stories made people understand their surroundings and the threats. They have always been part of our evolution to a modern technologically advanced society.
By combining the most powerful communication medium with facts and logical explanations, companies can create a narrative that people trust, relate, like, and understand.
Be it positive or negative, numbers can not tell their own stories. They need someone else to voice them. To drive information out of them. To turn the information into insight and direct the future course of actions. That is the job Data Storytellers do.
Empower your workforce to be data literate. They will drive value for your data initiatives. Check out the below trending training programs on Data Storytelling.