Leadership
The curious case of B2B buying
Be it personal, professional, or organizational, buying is as hard as selling. This has never been truer for the B2B segment than it is today. Let’s explore what has changed for B2B buying. Whom Do B2B buyers trust? Around 39% of B2B decision-makers get primary awareness about a new product or service from peer reviews, […]
Your employee training might not be as effective as you think. 6 steps to reform it.
Organizations spend a lot of time and billions of $ on multiple training interventions throughout the year. Despite all that, a vast majority of those interventions fail. 74% of employees do not find measurable improvement in performance after training. Where do things go wrong? Why do employees still lag in skill development? It all boils […]