In 2020, there were 2.5 trillion searches on Google worldwide. That translates to 6.9 billion searches per day. With more than 1 billion active users per month, Google.com is our planet’s most visited website.
The numbers are huge. Yet, Google manages to personalize results for each one of us. If you search for shoes on Google, you will be flooded with content around shoes on all of its products. The websites you visit, your Gmail, and Youtube will have advertisements for footwear. Not only you, but all Google users also receive such personal treatment.
How does Google do that? By harnessing the power of data and delivering what is relevant, in a useful way. It analyses the 20 petabytes of data per day and converts them to analytics.
Like Google, all businesses need to employ data and analytic storytelling to deliver the tale using appropriate methods. Among all the methods of data communication, data storytelling that combines data with visuals renders the most benefits in comparison to text-only articles.
Organizations should leverage Data storytelling:
To convert metrics into actionable insights
Business Intelligence (BI) and key performance indicators (KPIs) are two crucial terms for business decisions. Data when represented with visuals, charts, and graphs, create a living narrative. Then it becomes easier to comprehend quantitative data and derive insights out of it.
To improve processes
Stories follow a definite plotline with a proper beginning, middle, and end. Data storytelling templates, tools, and platforms emulate the same principles with well-constructed themes and formats. Based on your input data the story and visualization changes. Your company can drive the story narrative in a way that aligns with the organizational strategy and goals. Along with conveying the messages in the most effective way, you will increase the efficiency and productivity of processes.
To enhance communication and engagement
Effective communication is one of the major challenges for most organizations. And when it comes to stakeholders and customers, a single conversation should achieve three important tasks simultaneously. That is holding their attention, presenting the information, and conveying the message. Data when laid out in numbers are just plain boring. With storytelling, you provide them with easy-to-understand visuals and tales. This engages both the parties and paves way for the relationship.
To create a visual appeal
We humans rely on visual sensors for primary information. With a dwindling attention span, it is imperative to make an impact as quickly as possible. Data storytelling with all the visual elements demonstrates the value behind all the numbers, results, and reports.
To learn about your business
Every day something new happens in a company; new projects, novel ideas, total business for the day, or any special achievement. Whatever be your position, you have something new to learn about your organization. Data storytelling gives life to this information and brings them to all of you, the way anyone can understand.
To focus on what matters
Each employee has a different role in the organization. Data storytelling can bring personalized information to every employee. They will be notified of the facts that matter to them, all the time, at their convenience. So that they will focus on the things that matter most to their work.
To prioritize your conversations
If data is easier to understand, you will move the meetings to the results and insights. There will be no need of explaining it to everyone. All the stakeholders understand what is going on with the business. The explanation is already done.
To make better and faster decisions
Data storytelling saves your time from analysis and explanations. You and all your stakeholders understand the state of business. The saved time can rather be invested in taking decisions and creating actionable goals.
To perform well and increase brand value
Stories are engaging. Data stories with visuals grab the attention more than plain data. They increase the content marketing metrics with high click-through rates, bounce rates, time spent on-page, backlinks from other websites, and conversions.
You can use no-code platforms to create amazing-looking data stories without spending extra on developers. The subscription-type pricing structure of these platforms allows you to publish unlimited stories. You can scale your data storytelling without stretching your budget.
Make your employees master data storytellers. Check out the below trending training programs on Data Storytelling.